Management Masterclass: Practical Guide to the New Realities of Business

In a world where the old rules don't apply and the new ones change daily there is no 'one right way' -- but now there is a one-stop solution to mastering the new realities of business.This is a comprehensive yet concise, inspiring yet practical synthesis of the last decade's revolution in business thinking. The style is succinct and straightforward. It is constantly presenting original ideas or surprisingly new ways of thinking about more well-known concepts. And it always shows how to apply these in the sometimes chaotic reality of day-to-day organizational life.Management Masterclass inspires managers to move away from old-fashioned control thinking towards building flexibility, networking, excitement and learning - in short towards breathing new life into the organization in the 21st century.From enhancing personal skills to managing change, from designing organization to encouraging creativity, from developing strategy to applying leading edge ideas, the demands being put on managers today are very different from those of ten, or even five years ago. Rigid, restrictive, traditional hierarchies are constantly being overtaken by new, faster, more flexible team and network based organizations. Huge fixed assets and cash in the bank have turned out to no longer be a guarantee of success as nimble, learning companies have comfortably sped past seemingly accident prone larger rivals. And focusing on the customer has become the critical issue for the whole organization - not just for Marketing and Sales.This highly visual book is not about discarding traditional management practice. Instead it takes managers far beyond classical thinking and shows them how to navigate throughtoday's more turbulent business environment. And by the end of each section, the reader… (more)