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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
by
Mike Schultz
Paper Book, 2009
Tags
Industries
,
Service Industries - Marketing
,
Service Industries
,
Service
,
Production & Operations Management
,
Marketing
,
Consulting
,
General
,
Branding (Marketing)
,
Business & Economics
Status
Available
Call number
658.8
Brand failures : the truth about the 100 biggest branding mistakes of all time
by
Matt Haig
Paper Book, 2011
Tags
Brand Choice
,
Management
,
Branding (Marketing)
,
Production & Operations Management
,
Reference
,
Marketing
,
Advertising & Promotion
,
General
,
Consumer Guides
,
Brand Loyalty
,
Business & Economics
Status
Available
Call number
658.8/27
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