Tag search:marketing

Marketing for Health Care Organizations

by Philip Kotler
Paper Book, 1987
Tags
medical care and marketing, social service and marketing, health services administration, marketing of health services, marketing, marketing and health facilities
Collection
Items available at INTEGRIS SOUTHWEST Medical Center Library
Status
Available
Call number
ISMC Library - W 74 K87m 1987

Beyond Patient Satisfaction : Building Patient Loyalty

by Robin E. Scott MacStravic
Paper Book, 1991
Tags
patient satisfaction, consumer behavior, marketing of health services, marketing
Collection
Items available at INTEGRIS SOUTHWEST Medical Center Library
Status
Available
Call number
ISMC Library - W 85 M175b 1991

Brand Manners : How to Create the Self-Confident Organization to Live the Brand

by Hamish Pringle
Paper Book, 2001
Tags
marketing, brand name products
Collections
Books on management and business, Items available at INTEGRIS BAPTIST Medical Center Library
Status
Available
Call number
IBMC Library - HF 5415 P6594 2001

Marketing Strategies for Nurse Managers : A Guide for Developing and Implementing a Nursing Marketing Plan

by Vi. Kunkle
Paper Book, 1990
Tags
marketing of health sciences, marketing of health services, organization and administration of nursing services, nursing services, administrative personnel, marketing
Collections
Nursing, Items available at INTEGRIS SOUTHWEST Medical Center Library
Status
Available
Call number
ISMC Library - WY 105 K96m 1960

Tipping Point : How Little Things Can Make a Difference

by Malcolm Gladwell
Paper Book, 2002
Tags
social psychology, contagion, causation, context effects, causality, psychology, pastoral care, business, economics, marketing, sociology — 1 more, trends
Collections
Pastoral Care (IBMC), Items available at INTEGRIS BAPTIST Medical Center Library
Status
Available
Call number
IBMC Library - HM 1033 G53 - Shlvd w/ Pastoral Care

The Marketing Imagination

by Theodore Levitt
Paper Book, 1983
Tags
marketing, product differentiation, relationship marketing, economics
Collections
Books on management and business, Items available at INTEGRIS BAPTIST Medical Center Library
Status
Available
Call number
IBMC Library - HF 5415 L482 1983

EVEolution : The Eight Truths of Marketing to Women

by Faith Popcorn
Paper Book, 2000
Tags
women consumers, marketing, attitudes of women, sex differences
Collection
Items available at INTEGRIS BAPTIST Medical Center Library
Status
Available
Call number
IBMC Library - HF 5415.33 U6 P66 2000
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